About Us



At Shoe City we've set out to be the leading specialty footwear retailer in Southern Africa, offering stylish shoes that are comfortable and durable. This means providing for everyone, all at affordable prices.

our mission

  • To offer stylish footwear at affordable prices
  • To provide customers with a store experience that caters to their needs
  • To create growth and well-being for our employees
  • To develop long-term and mutually beneficial relationships with our suppliers

our vision

To be the leading speciality footwear retailer in Southern Africa, offering stylish and affordable ladies’, men’s and children’s footwear.

Our History


The first Shoe City store opened in Bellville in 1986 in an industrial warehouse of 500m2 - and was an instant success. By the year 2000, there were 65 stores with no sign of this growth being stifled

In 2005, Shoe City became part of a much bigger family - the Pepkor Group - which allowed us to grow even more, making affordable, stylish footwear available to a larger market. By 2007, 95 stores had opened nationwide. As shopping malls become more accessible destinations, Shoe City shook off it's industrial roots, and we revamped our look. Today, our customers can trust us for style and affordability, as we offer a unique store experience that caters to both those who need assistance or just want to browse on their own.

If you'd like to know more about us, you can contact us here.